Duties
Trade & Market Analysis Specialist is responsible for generating actual sales performance reports and market competition reports that will assist in forecasting and formulating targets for the different sales channels across all product ranges & sizes that will increase the market share of the company.
Main Responsibilities :-
- Collect and report dates on market price changes and competitor information
- Assist in developing formulas to achieve yearly sales targets
- Collect and prepare reports of actual sales, illustrating data graphically and translating complex findings into written text, and presenting results
- Follow up on the monthly sales incentives based on the set yearly targets
- Follow-up on brand-of-the-month incentives as per business needs versus set targets
- Collect and present competitive analysis reports on the various companies’ market promotions and/or discounts
- Collect market prices, distribution channels, and routing capacity of competitors in the market in collaboration with the sales teams
- Assist in formulating consumer & trade promotions
- Propose price changes as per market/competition and cost management changes
- Present post-evaluation reports of consumer & trade promotions/offers
- Monitor the market share, numeric distribution, and weighted distribution of actual sales
- Perform Ad-Hoc duties as assigned by Trade Marketing Team Leader
Requirements
Bachelor's Degree in Business Administration, Statistics, Mathematics, or a relevant field
4-5 years of proven trade & market analysis experience, 1-2 years of experience as a Business Analyst
Job-related Knowledge:
Analytical thinking, Analytical knowledge, and ability to use Analysis tools such as PowerBI, Think Cell, etc.
Sales and Marketing knowledge.
Knowledge about Sudan’s regional food cultures and traditions is an added value.
Conducting weekly market visits.
Food & beverage market awareness
Strong knowledge of the consumer industry
Skills (Job Specific):
High level of computer skills (MS Outlook, Word, PowerPoint, Excel, SPSS, or similar software, etc.)
Strong analytical & critical thinking.
Excellent communication, negotiation, and presentation skills.
Ability to work under pressure.
Fluent in Arabic & English.
